Don’t do sit-ups! We worked with fitness expert Christopher Hole to create this little film to promote his philosophy on exercise and fitness. We developed the concept to transition the viewer from basic to complex movement in the context of formal training and everyday life. The film offers an insight into Chris’ training programmes as well as subtly educating the viewer in better movement.
Concept, script, shoot, edit, colour and music by TORCHY.
Shot on the Black Magic Pocket Cinema Camera. Edited and Graded in Adobe Premiere 2017. Music produced using Ableton Live 9.